About
Generosity Xchange is a yearly virtual event held by Neon One. With a new company branding launched in 2021, we needed a brand for our two-day, hands-on experience offered to nonprofit professionals.
I wanted to add a color to signify this particular event and the ‘connections’ it brought every year. You can hear from some of the foremost thinkers about the future of nonprofits. So, growth is a shared theme, inspiring a vibrant green to help formulate this energetic brand. The color also fits nicely within the existing Neon One color palate.
I created different instances of the logo along with a concept that backed buy-in on using Xchange instead of exchange.
Each year requires a graphics ‘kit’ for speakers, participants and Neon One employees to ensure branded social coverage. All these items were executed by myself and you can find some examples below.
This year we have over 1,000 registrants!
